What Marketing & Design Can Learn From Each Other

Two functions that can drift apart easily are the brand management/marketing team and the design team. Here are some things that each team can learn from the other.

For example, the brand marketing team can help designers to better understand the needs of their mutual customers. One way to better communicate this information in a form easily digestible by designers is to visualize it, rather than relying on lengthy written reports. Conversely, designers can extract additional insights from brand managers by encouraging them to role play. What if they were the customer, experiencing your company’s products or services? What would they change?

Read full article » blog.howdesign.com/thought-provoking…


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