Using Design Thinking to Reframe Problems as Opportunities

Too often, traditional brainstorming sessions end up with people talking in circles and generating predictable ideas. Too often, the group wastes its collective effort solving the wrong problem, or focusing on addressing symptoms rather than the underlying issues. Design thinking offers a more productive alternative.

By taking a design thinking approach, the group can reframe the current challenge as a design problem. To do this, you have to take two steps back – to first understand the human needs at the heart of the problem – , a mode of thinking that involves empathy – and secondly to redefine the challenge in a new, more provocative way. When you begin to sketch out what each of your key stakeholders think, want, feel, see, hear, and do, you can identify unmet human needs – and that can lead to more focused, effective solutions.

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