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The Innovation Spotlight

The Innovation Spotlight Newsletter is designed to help you keep up with the latest developments in small business innovation. This newsletter is distributed to you in collaboration with The International Network for Small and Medium Enterprises – INSME, a non-profit Association open to international membership, which acts as a hub of knowledge, a facilitator for alliances, a promoter of networking to encourage international cooperation and public-private partnership among economic players and intermediaries worldwide with currently 93 members from 37 countries.

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5 Drivers of Business Innovation

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Innovation is critical not only to business success, but to its very survival. Why is it so important? Fresh approaches, new ways of delivering ideas, visual and content changes all keep people interested and coming back. Innovation is not exclusive to big brands, but is, in fact, essential for all brands.


Remembering Fast Company’s lists the Top 50 Most Innovative Companies, the entities that transform and impact their industry time and again depict the 5 key drivers of innovation:

  • Technology
  • Demographics
  • Attention
  • Usability
  • 3 F’s: Fresh, Fun, Fab

Whether working with Music, Finance or Social Media, all of the examples show how trends, demographics and psycho-graphics impact the consumer and lifestyle world. Innovation is vital to keeping up with how the world is aging, changing and consuming.

Read full article » smallbiztrends.com/2012/04…

 

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