Strategic vs. Tactical Innovation – Learn how to get the Balance Right

In tough economic times, companies need to demonstrate the value of their innovation programs. Many innovation leaders are pressured to deliver benefits now, whilst long-term success depends on managing a strong portfolio of strategic innovations and potential breakthroughs. In this IM Channel One Expert Panel Discussion hosted by HYPE Innovation, global innovation leaders talk about how they've found a "sweet spot" between strategic and tactical innovation through a smart mix of structure, programs, and tools.

Learn how to balance your innovation portfolio, how to direct or guide the activity of your people to ensure you receive  the right “mix” of strategic vs. tactical ideas and what is the feedback loop to the C-suite. Managing high-impact innovation depends on many moving parts:

  • balancing radical, strategic and incremental innovation
  • keeping long-term, strategic goals in sight while at the same time meeting quarterly business objectives
  • ensuring scale and relevance for your innovation programs.

 

About the Moderator and Experts



Colin Nelson is Director of Strategic Consulting at HYPE Innovation, the global leader in idea and innovation management software and solutions for over 11 years. Using the power of the workforce, third parties and customers, Colin helps clients engage disparate groups to support existing or newly established programs on Innovation, Cost Reduction, Business Transformation and Business Improvement.

He works as a subject matter expert and thought leader on how people engage to share ideas and collaborate with others, online and at scale with global innovation leaders such as Continental, Airbus, General Mills, Hershey’s, Peugeot, SCA, WD-40 Company, and many others, focusing specifically on processes and innovation behaviors.

Markus Durstewitz is working at Airbus Innovation Cell. As Senior Director, Cognitive Engineering, Markus’ focus is on new information technologies and methods enabling intelligent assistance, new modes of human-machine interaction and multi-agent collaboration in a more and more network-centric working environment. At Airbus, he operates an innovation platform building a virtual innovation community and enabling the engagement of employees in actual innovation challenges.

Markus graduated in 1993 as aerospace engineer at Technical University of Stuttgart, Germany and worked for 5 years in aerospace research on knowledge-based systems, human factors and automation with Eurisco. He joined Airbus in 1999 and continued his research as Technical Area Expert for new IT Methods and obtained his Phd (Dr.-Ing.) in 2001 from Man-Machine Systems Institute of the University of Kassel, Germany. At Airbus, Markus has worked in key positions along the complete product life cycle covering responsibilities in programmes management, engineering, customer services and operations. Before joining Innovation Cell, Markus was Head of ATM Business Development in corporate strategy.

Deborah Arcoleo is the Director, Global Innovation Center of Excellence and Disruptive Innovation for The Hershey Company. She is responsible for implementing processes, tools and training to drive enterprise-wide innovation capability, culture and breakthrough results. She also leads the Disruptive Innovation team and manages stage gate and portfolio management governance.

Deborah has significant experience in Consumer Packaged Goods as an innovation practitioner, leader and change agent. Prior to Hershey, Deborah served as Director, US Soup Innovation for the Campbell Soup Company; Director, Global Innovation with the J&J Consumer Group of Companies, and Global Director of Organization Effectiveness and Innovation Management for Pfizer Consumer Healthcare. She also founded and ran her own organization effectiveness and change management consulting firm for 6 years, and spent 14 years in the management consulting profession, including four years at McKinsey & Company in New York. Deborah has a BA in Economics from Indiana University in Bloomington, and an MA in Organization Design and Effectiveness from Fielding Graduate University in Santa Barbara.

Helene Rutledge is SVP Technology for AeroDesigns, a start-up founded by Harvard professor David Edwards to deliver air-based nutrition and medications. She is leading the development and execution of an exciting portfolio of new products including AeroShot (TM) Energy, delivering caffeine and B-vitamins in an innovative new way. Prior to AeroDesigns, Helene was global Director of Open Innovation for GlaxoSmithKline Consumer Healthcare, where she led the team that identified, evaluated, and secured external breakthrough technologies for the company’s global brands.

Helen has a solid track record in business and new product development, from ideation through product launch. She has been responsible for innovative programs at both large and small pharmaceutical and consumer companies. At Warner-Lambert, she was the R&D project leader that took Listerine PocketPaks (TM) from concept to commercialization and launched the GoSMILE Whitening System at a start-up virtual oral care company. Helen holds a BE in Chemical Engineering from Manhattan College and an Executive MBA from NYU Stern School of Business.

 

About HYPE Innovation


HYPE Innovation is a global leader in enterprise social software for idea and innovation management, with over 11 years of project experience and best-practices expertise with customers around the globe. Our powerful software provides the backbone for innovation and helps drive long-term, repeatable success for our clients. The flexible, enterprise-class software platform enhances ideation with employees and opens innovation in a smart, secure environment to partners, suppliers, customers, and the external community. HYPE supports the entire end-to-end innovation process from idea to market, enabling our customers to transform ideas from the crowd into revenue for their business. To learn more, please go to HYPE.

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