Why You Shouldn’t Rush Into Crowdfunding Without A Parachute or Preparation

Many people are rushing into crowdfunding to finance their projects without fully understanding the numerous challenges that await them. It's as if they're going out for their first skydive, but they don't bother to take a skydiving lesson or get a few practice jumps in. They just close their eyes and hope it all works out. And then they realize they forgot the parachute.

But why not simply go into crowdfunding as fully prepared as possible before you realize the inevitable truth that crowdfunding is hard work? Crowdfunding: is a full-time job, warns author John Trigonis. To do it right, you need to have all your perks in a row, perfect your pitch, and construct a social marketing strategy that will last the duration of your campaign. And even then, you’ll need to make mid-course corrections as you learn along the way.

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