A broader interpretation of open innovation highlights many types of “non-routine” innovation processes that look and sound a lot like open innovation. Many of these processes are currently used by organizations to execute innovation initiatives, but it’s hard to argue that these are typical or routine R&D processes:
- User innovation and lead user methodologies,
- Innovation ecosystems and platform innovation models (such as Apple’s iTunes/iPhone ecosystem),
- Co-development and other short-term non-equity alliances,
- Innovation contests and tournaments, and
- Crowdsourcing and prediction markets.
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