Bringing External Input into the Innovation Process

According to Lindegaard, companies are learning that they must embrace this paradigm shift in the innovation process to keep up with the competition. Those that are lagging behind, he says, will find themselves in big trouble in the coming years.

Lindegaard favors the term ‘external input’ over open innovation. “I work with companies to make them understand it’s more about the mindset they need to embrace. It’s okay to use open innovation as a term but the real one would actually be more something like external input.  How do you bring external input to your innovation process?

“Some of the main elements would be crowd-sourcing and then open innovation, where you have more defined partnerships between companies, or between companies and academics and entrepreneurs in which you work together on the innovation process.”

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