Design Thinking Requires Storytelling

Stories inspire, motivate, and shift the way the people think and work. Many civilizations throughout history understood the power of storytelling. From ancient Egypt to modern China story- telling provided the foundation for nearly everything. From our daily routines to historic events, storytelling can be the best tool to uncover insights.

For business, often there needs to socialize strategies within executive management, the board and senior staff and they include telling innovaiton, survival and hero/heroine stories. Most survival stories are around when organization had to overcome big challenges from disruptive business models that threatened its existence. It is an important piece of organization culture building.

Read full article » mootee.typepad.com/innovation_playground…

 

Image: Hand Holding Globe from Shutterstock.com

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