The Secret Phrase Top Innovators Use

The "how might we" approach to innovation ensures that would-be innovators are asking the right questions and using the best wording. Proponents of this increasingly popular practice say it's surprisingly effective — and that it can be seen as a testament to the power of language in helping to spark creative thinking and freewheeling collaboration.

When people within companies try to innovate, they often talk about the challenges they’re facing by using language that can inhibit creativity instead of encouraging it, says the business consultant Min Basadur, who has taught the How Might We (HMW) form of questioning to companies over the past four decades. “People may start out asking, ‘How can we do this,’ or ‘How should we do that?,’” Basadur explains. “But as soon as you start using words like can and should, you’re implying judgment: Can we really do it? And should we?” By substituting the word might, he says, “you’re able to defer judgment, which helps people to create options more freely, and opens up more possibilities.”

Read full article » blogs.hbr.org/cs/2012/09…

 

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