Increasingly relevant to Small and Mid-Sized businesses seeking means to gain true customer engagement, gamification is the technical term for applying game-design characteristics to content and applications that aren't games. Typical gamification elements include such things as achievement badges, achievement levels, leader boards, virtual currency, points that can be traded or cashed in and progress bars or other visual meters to encourage people to complete a task.
With a high potential of eliminating cultural or status biases, gamification can also encourage collaboration and constructive competition. The technique enables people to participate, express their own ideas, help to build a successful company as well as enjoy and get recognition for it, Lindegaard explains.
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