Innovation’s Leadership and Alignment Gap

There is a huge gap between executive demands and expectations, and actual delivery of innovative new products and services. The reason the gap exists is that executives haven't done enough to establish a strategic innovation framework within which the rest of the organization can work effectively, theorizes Jeffrey Phillips.

Even though executives ask for innovation, in many cases the goals aren’t clear, the tools and methods aren’t obvious, the culture is resistant to change, governance is lacking, common language and context are absent and the motivations and rewards are hazy at best.  Innovation is uncertain, unusual and risky.  Only clear goals, clear frameworks and definitive motivations will accelerate innovation, and these need to come from a committed executive team reinforcing a strategic innovation framework.

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