Why Good Design Is a Valuable Bottom Line Investment

A mix of factors, ranging from commoditization to evaporating barriers to competition, are conspiring to push design to the fore of business thinking.

Innovation today is inextricably linked with design–and design has become a decisive advantage in countless industries, not to mention a crucial tool to ward off commoditization. Companies singing the design gospel range from Comcast to Pinterest to Starbucks. But why now? What makes this moment different?

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