Launch.it Helps SMEs Get Valuable Buzz for Their New Products

Most new things don’t actually make the news. Enter Launch.it: an online, consumer-facing public relations platform that allows entrepreneurs to post their own announcements. Founded by Pinterest’s first investor and his son, the service aims to showcase a broad spectrum of fresh products, ideas and companies, including those too small to register with mass media.

This service could help small to medium-sized businesses to connect their innovative new products and services with journalists seeking interesting stories to tell in their publications.

Launch.it is free to use and reader-curated, with no editorial filter. In the style of Reddit, it gives the most prominent placement to stories that attract the most interest. Founders Brian and Trace Cohen are now using the technology they’ve developed to build event-specific Web pages for conferences and trade shows. White-label versions of Launch.it will allow exhibitors to post their own stories.

Read full article » boss.blogs.nytimes.com/2012/07/03…

 

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