Design Thinking and the New Language of Leadership

Design thinking is one potential route to growth, despite the stubborn, moribund global economy. Here are three design-thinking tools that leaders can add to their repertoire to help build and guide growth for their companies.

Journey mapping is a way to walk in your customer’s shoes, to see the world from their perspective, and is the most fundamental way in which the design process differs from an analytic process. Rather than breaking things down and tweaking the trouble spot, design thinking seeks to build up something new while framing it in a holistic context.

Visualizing involves building a real or virtual prototype, which design teams use as a basis to discuss and refine the proposed product or service.

Co-creation is used to engage customers directly in “playing with the future” so designers can discover what will truly meet their unarticulated needs.

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