Journey mapping is a way to walk in your customer’s shoes, to see the world from their perspective, and is the most fundamental way in which the design process differs from an analytic process. Rather than breaking things down and tweaking the trouble spot, design thinking seeks to build up something new while framing it in a holistic context.
Visualizing involves building a real or virtual prototype, which design teams use as a basis to discuss and refine the proposed product or service.
Co-creation is used to engage customers directly in “playing with the future” so designers can discover what will truly meet their unarticulated needs.
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