There will be people within your organization who will fight against the use of social media and even against the very notion of open innovation, warns Stefan Lindegaard. Here are some reasons it may be difficult for senior management to embrace the notion of using social media to support open innovation. The reasons cited for their lack of support include an aversion to risk, a lack of understanding of the importance of a networking culture to the growth of open innovation initiatives, intimidation by the unknown, social media overload and fear of change.
Overcoming all of these possible problems entails educating people, Lindegaard explains. He recommends setting up experiments within your company that allow people to feel more comfortable with social media and how it fits in with an innovation process. Also, he cautions to try some low-risk projects first, before moving onto more complex applications of social media.
Read full article » www.15inno.com/2012/08/24
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