In the 20 years since companies first began structuring and automating their new product development processes, the focus has changed from internal (re-)organization to increasingly more cross-functional and outward-facing activity.
The common innovation management structures have not changed in response. Add to this the demands of today’s global economy, and it’s no wonder that on average 40% of new products and services fail to meet their expected revenue contributions.
We invite you to an afternoon of discussion and learning on how we can make the “extended” enterprise a reality and transform innovation management into a truly global effort.
Key questions covered:
- How should companies organize their innovation management structures and processes to ensure success in a global marketplace?
- How can companies “globalize” their perspectives, letting these be influenced from the outside in and not only from the inside out.
- How do we make sure that the global economy is embedded in our innovation processes and corporate culture?
- How can we evaluate how ready our company is to compete in a global economy?
- Ludovico Alcorta, United Nations Industrial Development Organization
- Valerie Andre, BASF
- Huub Rutten, Sopheon
Click here to register.