Innovation is needed to drive growth. It sounds simple, but in practice, it isn’t. That’s because there are seven underlying issues - deadly sins, if you will – that make leading innovation difficult and completely different from everything else you do in your business. But there is hope—simple things you can do to avoid the anguish and misery that often accompany the wide range of chaotic activities that produce valuable innovation.
In this thoughtful article, author Jeff Degraff outlines eight typical leadership misconceptions that can derail innovation, and presents “redemptions” that you can use to avoid them. These concepts include believing you can see the future, mistaking your managers for innovators and listening to the wrong customers.
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