Communication Strategies for Open Innovation

Strong communication programs are important at any time within an organization, but never more so than when open innovation is your goal. Without a good communication strategy, your odds for success do not look good. To move forward, people need to know where to go and how to get there. Here are some of the reasons why communication is a critical element if you want to succeed with open innovation.

Author Stefan Lindegaard includes cultivating a shared sense of purpose within the organization, so it can collaborate more effectively with outside partners. Employees, who are often deeply scripted in the idea of all innovation coming from within, need to understand why open innovation is now important to the well-being of the organization. A third major factor is demonstrating the organization’s commitment to open innovation, so employees don’t view it as just another “flavor of the month.”

Read full article » www.15inno.com/2012/04/26…

 

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