Crowdsourcing has quickly gained traction with some of the world’s biggest consumer brands. Yannig Roth reports that 10 of the top 11 brands are utilizing it to uncover new opportunities for product and business model innovation. The following companies and brands are profiled: Coca-Cola, IBM, Microsoft, Google, GE, McDonalds, Intel, Walt Disney, HP and Toyota.
The types of projects covered include advertising and product video contests, idea competitions, design your own hamburger, t-shirt design competitions and much more.
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