Choosing the Right Open Innovation/Crowdsourcing Platform

A consumer products company in Asia has developed a comprehensive set of questions that may be beneficial to other firms that are seeking to select a crowd-sourcing platform in which they can engage customers to generate ideas.

Stefan Lindegaard explains that the questions asked in this list give us an excellent idea of what issues innovation practitioners need to focus upon when making such a vendor decision. Highlights include selecting a crowdsourcing technology provider versus an open innovation agency, size of crowd for best results, and relevant case histories in the regions of the world where your company does business.

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