Rowland’s crystal-clear focus on the value her products provide to customers enabled her to differentiate her American Girl dolls and accessories and sell them at premium prices and informed its decisions on ancillary product lines and services that strengthened the brand and expanded its appeal.

Is the story of your business this tight? Is everything, including the deeper purpose of your company, aligned with your value promise to your customers, asks author Mary Kay Plantes?

Read full article » www.plantescompany.com/blog…

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