General Mills’ X3: Open Innovation’s Not-So-Secret Recipe

Product development projects are often kept quiet by processors looking to protect their “secret recipes.” However, some companies such as General Mills are using open innovation to share their R&D projects with suppliers and others who may be able to help make the final product a larger success.

Food Manufacturing spoke with Michael Antinone of the General Mills Worldwide Innovation Network (G-WIN) about the benefits of putting development projects out in the open.

The X3 Process is a new approach that General Mills developed to provide a step-by-step roadmap for our open innovation projects. It encompasses three core principals of innovation — eXamine, eXpand, and eXplore — and facilitates the process of innovation by helping make connections between unmet technical needs and actionable solutions.

Read full article » www.foodmanufacturing.com/articles/2012/06/

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