Since both crowdsourcing and co-creation involve some form of collaboration, the line separating the two can be blurred at times.
Co-creation is a collaborative initiative which operates like crowdsourcing by seeking information and ideas from a group of people. There is, however, one crucial difference. The call is not put to an open forum or platform but to a smaller group of individuals with specialized skills and talents. Co-creation is distinctive in that the group works together on one concept rather than asking the client to pick a solution from a list of many.
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