The programme is about understanding the innovation process, including the four dimensions of product, service, process and business innovation. By the end of the programme, you will have a better understanding of the key issues in managing innovation, so as to develop a clear innovation strategy that focuses on creating breakthrough products and services that bring sustainable competitive advantage.
What will I get out programme?
You will:
- Understand the key issues in managing innovation in manufacturing, service and not-for-profit organisations
- Be able to change organisational culture so it encourages creativity and innovation
- Select and apply appropriate tools and techniques to boost innovation performance
- Set a clear direction through the development of an innovation strategy that focuses on creating breakthrough products and services that bring sustainable competitive advantage.
Your organisation will benefit from:
- The ability to determine current performance levels and know how to create a more innovative company
- Significantly increased focus on delivering innovative new products and services.
What is the programme about?
- The “innovation process”
- The four main types of innovation: product, service, process and business innovation
- Key aspects of managing innovation:
‘The Innovation Pentathlon’
Developing an innovation strategy and strategic road mapping
Developing winning ideas
Developing new products and services
Building an innovative organisation - Determining performance:
Measures of innovation
The innovation audit - Making it happen – barriers to innovation, managing change and overcoming the barriers.
Who is the programme for?
Delegates who are responsible for managing innovation. This includes executives from R&D, Marketing and Operations. The programme is particularly relevant for “innovation managers” (an emerging job title at leading companies).
