The Value of Co-creation: The story of Rally Software and Getty Images

The teams at Rally Software and Getty Images demonstrate the kind of business relationship that is possible, and likely necessary, to be a success in business today. Theirs is a story of co-creation. Rally is an agile project and program management technology and services company.

The stock photography organization, Getty Images, needed to bring their business goals and software development process together in a real time (a key tenet of agile project management). The two companies met at the perfect time: Rally was in the process of building out its latest offerings, and it was able to get feedback early and often from Getty Images. The result for Getty was a 20 percent increase in the efficiency of its software development throughput. At Rally, they gained increased insight into what tools their customers need to manage portfolios of information technology projects.

Read full article » gigaom.com/collaboration…

 

Image: Hand Holding Globe from Shutterstock.com

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