The Value of Co-creation: The story of Rally Software and Getty Images

The teams at Rally Software and Getty Images demonstrate the kind of business relationship that is possible, and likely necessary, to be a success in business today. Theirs is a story of co-creation. Rally is an agile project and program management technology and services company.

The stock photography organization, Getty Images, needed to bring their business goals and software development process together in a real time (a key tenet of agile project management). The two companies met at the perfect time: Rally was in the process of building out its latest offerings, and it was able to get feedback early and often from Getty Images. The result for Getty was a 20 percent increase in the efficiency of its software development throughput. At Rally, they gained increased insight into what tools their customers need to manage portfolios of information technology projects.

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