Open Innovation Similarities and Differences between B2B and B2C Companies
What are the differences and similarities on open innovation between B2B and B2C companies? Stefan Lindegaard outlines two differences and four similarities. He also cautions that B2C companies shouldn’t just consider crowdsourcing as their sole open innovation strategy. They need to get more kinds of input than just talking to consumers. The good news for both types of companies is that they can benefit from challenge-driven innovation initiatives, where they would use a third party like InnoCentive or IdeaConnection to help companies connect with “solvers” to help develop fresh insights and solutions.