Open Innovation: A Source For Strategic Intelligence

A web 2.0 culture has provided companies an avenue to engage individuals in an efficient manner. Whether it is via a survey on Facebook or a tweet, companies’ social media platforms are sources of strategic intelligence and crowdsourcing platforms to promote open innovation are not an exception.

For competitive intelligence researchers who wish to take a proactive approach to gather strategic information on their competitors via the social web, comments made by community members on these platforms can offer strategic details that can aid in adjusting respective competitive initiatives or fuel new product ideas. This article highlights two examples of the types of competitive intelligence that companies can gain from active engagement in online social communities.

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