Call to Co-Create the Pan-European Social Media Strategy

The mission of this project is to support the EU Commission and the EU in general to help small & medium businesses, innovative entrepreneurs and the public sector to understand, adopt and leverage Social Media with the intention to more successfully grow their respective businesses, create additional jobs and better integrate government and population.

The pan European Social Media Strategy is part of a proposal to the Digital Agenda of the EU Commission. The project is lead by Axel Schultze, who is invited by the EU Commission as a keynote speaker to provide a proposal for the Digital Agenda, Social Media Group

The process is conducted with maximum transparency. The European population is invited to contribute in a constructive way. The rapidly growing democratic engagement of the population may not only provide significant contribution but equally important a major increase in ownership and mindshare to be able to execute the strategy. We are seeking approximately 100 Social Media Consultants and Strategists. If you are interested, please find below links to the different websites.

The Digital Agenda Meeting, at the EU Commission June 21 in Brussels is a first, very important milestone in this effort.

Information about the social media strategy

(This group is for everybody interested in the digital development of the EU, provide feedback or is able to contribute any other way. There are no requirements to join the group).

Digital Agenda for Europe

The Digital Agenda for Europe is the European Union’s roadmap for bringing the benefits of a digital society and economy to Europe’s citizens. But it can only deliver if all stakeholders are involved in assessing problems and identifying solutions.

Overarching to the Social Media Strategy project there’s the Digital Agenda Assembly website that is created to connect, discuss and collaborate the Digital Agenda Assembly 2012 (“DAA12″), on 21-22 June in Brussels, as well as the review of the Digital Agenda for Europe (“DAE”), planned for adoption in October.

The main objectives of the Assembly are to:

  • Assess progress to date on implementation towards the Digital Agenda’s goals and actions and seek ways to improve delivery;
  • Identify challenges ahead for the implementation of the Digital Agenda and for the information society in general;
  • Mobilise stakeholders’ actions to make further progress and address challenges.

Contributing to the Digital Agenda Assembly

The ten topics and sub-communities on the DAA website are:

  1. Converged media platforms
  2. High-speed connections
  3. E-commerce
  4. Social Media
  5. Data
  6. Cloud
  7. Security
  8. Innovation and entrepreneurs
  9. Jobs and skills
  10. Other issues

What do you think of this open initiative to formulate the social media strategy for Europe?

By Gianluigi Cuccureddu

About the author:

Gianluigi CuccuredduGianluigi Cuccureddu, contributing editor, is an experienced writer specializing in innovation, open business, new media and marketing. He is Managing Partner of the 90:10 Group, a global Open Business consultancy. They help clients leverage social media as business accelerators to generate faster, better and cheaper business output. Social media integration is the new secret ingredient to achieve sustainable competitive advantage in delighting the clients’ customers while continuously driving their cost down.

  • AxelS

    Great summary of the project. One of the things I’d like to add is the fact that we have some of the very best Social Media people in Europe volunteering to help despite their busy schedule and nearly hundred volunteers from all parts of Europe who also volunteer to help spread the word, and engage with constructive and very valuable ideas and suggestions.

    This is democracy in action :)

  • Emesrits

    Great article Gianluigi, I’m sure this will drive the awareness of this initiative tremendously. Next to that I’m convinced that this project will help small & medium businesses, entrepreneurs and the public sector to understand, adopt and leverage Social Media.

  • Billy Stewart

    A beautifully clear summery Gianluigi. Worth adding, this project is not only for social savvy people, anyone can join in and help contribute. Whether that’s as simple as a re-tweet or “like” on a page or post or providing valuable input. & if you do have experience in social media there are great opportunities to get involved in the strategy itself. check out our open group on Facebook:
     The obvious reward for anyone getting involved is they will get to meet and connect with some great people, gain exposure and get to support volunteers that  are working hard to make a difference to their countries economy by the creation of jobs and opening business opportunities via social media.

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  • Andrew Maher

    A great writeup here Gianluigi and I am proud to have the opportunity to volunter here and work with such a fantastic group of professionals. Working to drive the adoption of social media across the EU to create jobs and opportunities is an honor.

  • Roger Koplenig

    Gianluigi, you brought it to the point. It’s all about people and contribution. Every time when people come together for working on a great goal, something good evolves for the people in the world.

    It’s an honour to be part of the project, and to be a founding member. I’m thrilled about the enthusiastic people we’ve got aboard so far.

    Please share the wealth:

    Twitter: #da12social