Call to Co-Create the Pan-European Social Media Strategy
The mission of this project is to support the EU Commission and the EU in general to help small & medium businesses, innovative entrepreneurs and the public sector to understand, adopt and leverage Social Media with the intention to more successfully grow their respective businesses, create additional jobs and better integrate government and population.
The pan European Social Media Strategy is part of a proposal to the Digital Agenda of the EU Commission. The project is lead by Axel Schultze, who is invited by the EU Commission as a keynote speaker to provide a proposal for the Digital Agenda, Social Media Group
The process is conducted with maximum transparency. The European population is invited to contribute in a constructive way. The rapidly growing democratic engagement of the population may not only provide significant contribution but equally important a major increase in ownership and mindshare to be able to execute the strategy. We are seeking approximately 100 Social Media Consultants and Strategists. If you are interested, please find below links to the different websites.
The Digital Agenda Meeting, at the EU Commission June 21 in Brussels is a first, very important milestone in this effort.
Information about the social media strategy
- EU’s communication of strategy proposal and process
- Digital Agenda Europe Blog
- Digital Agenda Europe Page
- Strategy Group
(This group is for everybody interested in the digital development of the EU, provide feedback or is able to contribute any other way. There are no requirements to join the group).
Digital Agenda for Europe
The Digital Agenda for Europe is the European Union’s roadmap for bringing the benefits of a digital society and economy to Europe’s citizens. But it can only deliver if all stakeholders are involved in assessing problems and identifying solutions.
Overarching to the Social Media Strategy project there’s the Digital Agenda Assembly website that is created to connect, discuss and collaborate the Digital Agenda Assembly 2012 (“DAA12″), on 21-22 June in Brussels, as well as the review of the Digital Agenda for Europe (“DAE”), planned for adoption in October.
The main objectives of the Assembly are to:
- Assess progress to date on implementation towards the Digital Agenda’s goals and actions and seek ways to improve delivery;
- Identify challenges ahead for the implementation of the Digital Agenda and for the information society in general;
- Mobilise stakeholders’ actions to make further progress and address challenges.
Contributing to the Digital Agenda Assembly
The ten topics and sub-communities on the DAA website are:
- Converged media platforms
- High-speed connections
- Social Media
- Innovation and entrepreneurs
- Jobs and skills
- Other issues
What do you think of this open initiative to formulate the social media strategy for Europe?
By Gianluigi Cuccureddu
About the author:
Gianluigi Cuccureddu, contributing editor, is an experienced writer specializing in innovation, open business, new media and marketing. He is Managing Partner of the 90:10 Group, a global Open Business consultancy. They help clients leverage social media as business accelerators to generate faster, better and cheaper business output. Social media integration is the new secret ingredient to achieve sustainable competitive advantage in delighting the clients’ customers while continuously driving their cost down.