Changing Culture by Doing: Using Behavior as a Lever to Improve Innovation Across Complex Companies

It doesn’t matter how many smart processes and methods you have in place unless the culture is right. Dive deeper into the discussion about innovation culture and learn more about key success factors to operate cultural changes in a complex organization. This IM expert panel discussion is moderated by Chief Solver Gregg Fraley from KILN, joined by three experts from multinational companies; Dennis Curry from HP, Bengt Järrehult from SCA and Adi Codaty from United Healthcare International.

The session focuses on a set of problems facing innovation champions inside complex firms:

  • “I don’t know how our innovation culture could be any different/ better.”
  • “I don’t know what actions I can take to change the innovation culture.”
  • “I feel overwhelmed by the diversity within our firm – let alone our markets.”
  •  “I don’t know where to start building a stronger innovation culture.”

About the moderator and the panelists:


Gregg Fraley is an innovation consultant to Fortune 500 corporations and key note speaker on innovation and creativity in business. Always a pioneer, Gregg held leadership roles in Advanced Health Corporation, Med-E-Systems, and Askesis Development Group. His Emmy-award winning team at Warner Cable’s QUBE earned a cable ACE award for innovation As a consultant to corporations, his projects span culture assessment, ideation and qualitative research, as well as training scores of professionals in Creative Problem Solving (CPS), idea generation, creative selling and team building.

Dennis Curry, PhD and currently the Director of HP Enterprise Innovation at Hewlett-Packard Company, has more than 20 years’ experience in the IT and telecommunication fields as a strategist, technical leader, innovator and enterprise capability leader. He has worked across various industry sectors and was instrumental in developing HP’s Enterprise Innovation approach. Dennis’ present work and interests are focused on delivering Co-Innovation initiatives with HP’s major enterprise and corporate customers. He is recognized as an industry lead in Enterprise Innovation and has been responsible for the creation and delivery of HP’s Innovation Agenda, The Global Innovation Network, and the development of Innovation as a Service. For more information on HP, please visit www.hp.com

Bengt Järrehult, PhD, adjunct professor in Innovative Packaging Logistics at the Technical University of Lund, Sweden and visiting professor in Innovation methodologies at the University of Lund, Sweden. Bengt is a sought after lecturer on the subject of Innovation. He has international experience and is frequently lecturing on and boosting innovation implementation both within SCA and at Universities and Industrial Networks. His main task is being Fellow Scientist innovation at SCA, focusing on innovation strategy and culture.

Adi Codaty currently holds the position of Vice President, Global Sites at United Healthcare International. Prior to this role, Adi was the head of Innovation and R&D for UnitedHealth Group India. As an innovation evangelist, he is focused on developing and deploying innovative healthcare solutions that will change the way healthcare is delivered in developing and developed markets. Mr Codaty is currently conceptualizing a world class “innovation centre” in UHG India that aims at accelerating healthcare innovation and developing healthcare solutions to improve access & efficiency at lower costs. He is also an avid speaker at various healthcare events around the world and is the co-founder of a social media platform that connects patients with doctors. For more information on United Healthcare please visit www.unitedhealthgroup.com

About KILN


KILN specializes in helping companies change their innovation activities. With panelists from leading multinational firms – each with a mature innovation culture – KILN hosts a conversation to:

  • Uncover behaviors, activities and practices fostering innovation in complex firms
  • Share examples where cultural difference has impaired innovation and strategies for overcoming cultural difference in innovation work
  • Inspire practitioners to change and adapt their day-to-day activities

KILN’s platform incorporates models and frameworks for:

  • cognitive style and diversity (Gardner, Kirton)
  • complexity and changing by doing (Snowden)
  • conversational style and diversity (Kline, Cain)
  • corporate culture (Schein)
  • cultural anthropology (McCracken and others)
  • cultural difference (Hofstede)
  • innovation (Christiensen, Rogers)
  • organizational creativity (Rhodes)
  • problem-solving processes (Osborn-Parnes)
  • semiotics (various)

For more information about KLIN, please visit kilnco.com

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