Ideas Matter aims to raise awareness of how businesses, individuals, economies and society as a whole benefit from patents, trademarks, design rights, copyrights and other forms of IP.
According to Philips Electronics, in today’s knowledge-based economy, companies and individuals across the globe increasingly depend on IP to help them fulfill their passions and achieve their goals. For many individuals, IP spurs creativity and rewards innovation. Companies that rely on IP are boosting today’s economies by creating jobs, growing GDP, driving innovation and inspiring the next generation of entrepreneurs. For companies both large and small, IP is the bridge that connects innovation with economic growth and societal benefits.
Innovations that are protected by IP are worth on average between 180 – 240% more than those that aren’t protected. Companies that protect their innovations can also significantly increase their market valuation, turnover, investment and employee growth.
Philippe Lacoste, Director of Lacoste said:
“IP is paramount for the success of any company. For Lacoste, IP has always played a vital role in our business. It enables us to foster creativity and innovation and protects not only the brand and its designs but also the memory of my grandfather Jean René Lacoste, the tennis legend, inventor of the polo shirt and founder of Lacoste.”
Trevor Baylis OBE, Inventor of the wind-up radio, said:
“As an inventor, you simply cannot disclose your ideas unless you’re protected. Generating ideas is a fundamental part of my work, so IP protection is an absolute prerequisite. Additionally, by trademarking my inventions their market value becomes measurably higher.”
Ruud Peters, Chief Intellectual Property Officer, Philips states:
“So many of the technologies that society needs for the future – from the increased need for healthcare to clean energy – will need major R&D investments and returns that IP alone can provide. IP protection also enables open innovation, where ideas and technologies can be exchanged between companies, universities and research institutes. At Ideas Matter we firmly believe that IP has a strong significance for companies as a clear business asset, for economies to boost the knowledge economy and job growth, and for real people both in their work and everyday lives.”
Read what other companies say about IP on Finchannel.com.
Every year on April 26, World Intellectual Property Day celebrates innovation and creativity and how intellectual property fosters and encourages them. IP promotes innovation and healthy economies — According to the World Intellectual Property Organisation (WIPO), the ever-increasing body of public knowledge from existing patent information promotes further creativity and innovation in others. Subsequently, patents not only provide protection for the owner but also valuable information and inspiration for future generations of researchers, inventors and entrepreneurs.
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By Gianluigi Cuccureddu
Gianluigi Cuccureddu, contributing editor, is an experienced writer specializing in innovation, open business, new media and marketing. He is Managing Partner of the 90:10 Group, a global Open Business consultancy. They help clients leverage social media as business accelerators to generate faster, better and cheaper business output. Social media integration is the new secret ingredient to achieve sustainable competitive advantage in delighting the clients’ customers while continuously driving their cost down.