What’s your Point of View on Challenge Driven Innovation?

Challenge Driven Innovation (CDI) is an innovation framework developed by InnoCentive that accelerates traditional innovation outcomes by leveraging open innovation and crowd sourcing along with defined methodology, process, and tools to help organizations develop and implement actionable solutions to their key problems, opportunities, and challenges. We asked Adi Codaty, currently Innovation and R&D Head at United Health Group in India about his point of view on CDI.

- Challenge driven innovation is a paradigm shift from the traditional innovation processes that enables organizations create an innovation “marketplace” to execute “focused” innovation – innovation to solve a particular problem, create a new product, etc. Innovation is a risky business with very few ideas turning into success stories for an organization.

- I’m a believer in the CDI framework since it allows an organization to innovate and solve problems while maintaining a relatively higher success rate. Also, most traditional organizations do not have an inherent culture of innovation in their DNA and so, organizations can leverage this framework to create a culture of innovation at all levels of the organization. While it is easier said than done, creating a meaningful challenge is an important part of the process. If the scope of a challenge is too broad or too narrow, the responses might not meet the objectives and might dilute the benefits from the process.

- Finally, most of you are already aware; ideation is just the first step in the innovation process. To encourage responses from the ecosystem, a good rewards and recognition package needs to be publicized. The rewards need to be designed keeping the respondents in mind.

Adi Codaty

What is Challenge Driven Innovation?

 

Challenge Driven Innovation (CDI) is an innovation framework developed by InnoCentive that accelerates traditional innovation outcomes by leveraging open innovation and crowd sourcing along with defined methodology, process, and tools to help organizations develop and implement actionable solutions to their key problems, opportunities, and challengesIn CDI, a portion of the innovation is formulated as a challenge, in which a “challenge” essentially represents the problem statement for a block. In contrast to ideas, which are often unstructured and loosely defined, challenges are specific, detailed, and actionable problems or opportunities.

Source: How to Accelerate Innovation through Challenge Driven Innovation by Steve Bonadio.

About Adi Codaty


Adi Codaty is currently Innovation and R&D Head at United Health Group in India. As an innovation evangelist, he is focused on developing and deploying innovative healthcare solutions that will change the way healthcare is delivered in developing and emerging markets.  He recently relocated to India after spending 14 years in the US and has a special interest in Asia as an emerging market. In an individual capacity, Adi Codaty is an avid speaker at healthcare conferences and is on the advisory board of Telemedicon India, a global telehealth event.

  • http://twitter.com/oliverbernhard Oliver Bernhard

    I totally agree with Adi. Challenge Driven Innovation is the new black. I recently wrote a blog post on why idea campaigns are so great. You can read it here: http://www.cometoknow.com/why-you-should-love-idea-campaigns

  • Egbert-Jan van Dijck

    Hello Adi,

    I like your article but there are – in my opinion – some loose ends. As you mention, “a portion of the innovation is formulated as a challenge, in which a “challenge” essentially represents the problem statement for a block. In contrast to ideas, which are often unstructured and loosely defined, challenges are specific, detailed, and actionable problems or opportunities.”. But who is describing the “challenge”? When is it “a well defined challenge”? Is is consumer-driven? Et cetera. I like the idea working with a challenge but can’t put my finger on it. Help me out! Thanks.

    Egbert-Jan van Dijck

  • Adi Codaty

    Hello Egbert – As I mentioned in my article, CDI is a completely new approach to Innovation where organizations are looking to find solutions to a particular problem. In that sense, the “scope” of the problem should be well-defined in order to enable responses that are pertinent to the solution. Steve Bonadio from Innocentive wrote a detailed article on CDI for this magazine. Am pasting the link here for you to read since Steve quotes a real world example from Roche in his article.

    http://innovationmanagement.se/2011/10/17/how-to-accelerate-innovation-through-challenge-driven-innovation/

    I hope this helps.

    Thank you,
    Adi Codaty

  • Kate Morrison

    Here in Australia we have some experience with using Challenge Driven Innovation for addressing public policy issues as well as strategic and operational challenges inside the organisation. Here are some examples:
    http://www.vulturestreet.com/case-studies.

    Hopefully these will help in thinking about concrete ways that CDI can be used.

    Cheers, 
    Kate

  • Deemasumba609

    Is there an innovation that is not challenge driven? I think every innovation should be challege driven.  That is; A problem is spotted, then generation of an innovative idea (which is a solution), then turn the idea into  commercial value. Most innovations that  hardly make on the maket  are not clearly challenge centered.

  • http://networkingsocial.info/search.php?q=Are+You+Researching+For+Term+Life+Assurance+Plan+Estimates+On+The+Internet Stephen Caliendo

    Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! However, how can we communicate?

  • http://www.youtube.com/managingcreativity managing-creativity.com

    Most firms are always innovating on some level. They’re certainly always process innovating. They are always trying to position innovate. Ok, they’re not always focusing on product innovation. The point is, you have to be specific.

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