Don’t Write a Mission Statement, Write a Mantra
Guy Kawasaki talks about how a mission statement, while touted as necessary for any company, often is not representative of the true meaning of the company. Instead, a mantra is shorter and captures the essence of the organization.
Access more free Innovation Management content!
Subscribe to our weekly newsletter.
Pingback: Best posts of August 2011 | jukkaam
Pingback: Best tweets of August 2011 | jukkaam