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More and more firms are taking the route towards Open Innovation, i.e. applying more rigor to find relevant but yet-unknown innovation partners and co-innovating with them. To achieve this, they define where they want to be open and where not and apply one or the other approach to find new partners (e.g. technology scouts, proprietary innovation networks and entering a R&D cluster). Additionally, In order to increase the absorptive capacity of their organizations, they re-align structures and processes and embark on culture change programs that develop a “Not Invented Here” mind-set into a “Proudly found And Commercialized Here” one.
However, many firms discover along in their search for unknown co-innovators that in different countries potential innovation partners react differently when they are approached by an Open Innovator. There seem to be some cultural differences at work. A recent study provides three key insights.
StrategyOne recently conducted an international study for General Electric to produce what GE calls the “GE Global Innovation Barometer”. In the last years, GE has opened up its innovation management and integrated quite a number of collaborative approaches. A prominent example is GE’s ecomagination challenge. In fact, in a number of dimensions GE can be seen as a global benchmark (as can be seen in a recent publication). The study summary can be found here.
GE issued the study to better understand how innovation is changing and how social expectations regarding innovation are shifting. In the study, 1,000 senior executives from 12 countries were interviewed in order to analyze perceptions around innovation challenges, to gain insights on current drivers and barriers to innovate and to identify best practices from innovation champions. The countries covered included (in alphabetical order) Australia, Brazil, China, Germany, India, Israel, Japan / South Korea, Saudi-Arabia / UAE, Sweden and USA. All of the executives interviewed were directly involved in their company’s innovation processes and at VP-level or above. The study touched quite a number of aspects. This article focuses on Open Innovation issues.
A recent study provides three key insights.
To summarize the three key findings regarding attitudes towards Open Innovation: A vast majority of the executives interviewed (approval rates ranging from 66 to 86 per cent) believe that:
but there are some significant country-specific variations to be found. To be more precise, the country-specific drill-down is as follows:
By Frank Mattes
Frank Mattes has more than 15 years of experience in managing innovation, change management and projects. He has worked for several specialized medium-sized consulting companies and for The Boston Consulting Group. He also worked at C-level for an IT and a professional services firm. Frank founded and runs the innovation catalyst innovation-3. Frank is the author of several books and a contributing editor to InnovationManagement, the number one platform for innovation management practitioners.