The Management 2.0 Challenge: IM Writer in Final


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One of our contributing writers, Magnus Karlsson, Director New Business Development & Innovation at Ericsson, is among the 12 story finalists of the Management 2.0 Challenge which is part of the The Harvard Business Review/McKinsey M-Prize for Management Innovation. Read the Ericsson and other stories for more inspiration.

Management innovators from around the world have been invited to share their stories and ideas in the Management 2.0 Challenge, a competition hosted by the Management Innovation Exchange (MIX) together with Harvard Business Review and McKinsey & Company.

The aim is to find and recognize new and potentially disruptive management practices demonstrating how networking and collaboration – the key principles of the Web – can make organizations more adaptive, innovative and inspiring.

Management thinker and co-founder of the MIX, Gary Hamel, argues in a recent talk that we need to build organizations that are fundamentally fit for the future. Organizations those are radically different from “old” management characterized by hierarchy, specialization and control.

The challenge gathered more than 140 stories and ideas in the first round, and the finalists have been announced at the challenge web site. Until September 5th, the 20 finalists will work to develop their entries further with input from external comments and ratings.

The entries from organizations such as Best Buy, Ericsson, Atlassian, Mozilla, Stanford University and 3M, all give examples of how organizations have become more resilient, innovative, inspiring and accountable. Stories include technology-supported processes for decision-making, massive storytelling sessions, installing a bottom-up culture of open information sharing and implementation of social networking platforms.

At Ericsson for example, a process and tool for collaborative idea management is used to enable all employees to innovate everyday across the organization. After 3 years of use, the pull based and self-organizing system has over 15000 ideas. More than 300 innovation managers globally have opened idea boxes to attract ideas for their specific innovation efforts. This innovation practice case by Ericsson was published by about a year ago.

3M is tapping the collective insight of 20000 employees to create a growth-focused future for the company. InnovationLive is a global Web 2.0 event with global reach. In the story submitted by CEMEX, existing management practices are challenged, as the creative and strategic arena is opened up to all levels of the company.

At Best Buy as a final example, a platform has been implemented to unleash the voices of its 100000+ front-line employees. Using the “My Customer” platform, Best Buy is tapping into the voice of the customers through its employees.

The Management 2.0 Challenge is the first part of the Harvard Business Review-McKinsey M-Prize for Management Innovation. Hosting the competition, the Management Innovation Exchange (MIX) is an open innovation project aimed at rethinking management strategy and organizations.

Go to the MIX home page to learn more, read the stories and to contribute your comments and ratings.

By Karin Wall