How to Create a Culture that Supports Innovation

Innovation is actually easy – when the corporate culture is supporting it. Unfortunately today many companies show ”excellent” practise killing the innovative spirit. In this new in-depth article Dirk Loop explores the opportunities every employee – not just executives and innovation managers – has to enhance a culture of innovation. He gives a brief overview on common weaknesses within corporate process frameworks and shows hands-on solutions.

It is frightening to see how many good ideas and projects are blocked due to organizational and procedural overhead. Loop advocates a new strategic approach to innovation and a generally different self-image of innovation managers. Managers should enable employees to take risks and become entrepreneurs within existing organizations.

Although projects promoting the spirit of innovation often follow a top-down approach, every employee can improve his personal skills, pertaining to trust, teamwork and commitment, and therefore becomes a role model for others (bottom-up). Hybrid approaches have shown here to be most effective.”

About the author:

Having studied national economics, Dirk Loop is also educated in banking, highly trained in effective leadership & communication skills and a PMI-certified Project Manager. He offers fundamental interdisciplinary knowledge, and more than ten years of relevant work experience in various industries and professions – from corporate controlling to public relations, from ip-management to software development. Loop is a co-founder and director of CIPOC ltd, a consultant firm focused on innovation and quality management for telecommunication, energy and banking.


  • wadeea Khalaf


    Dear Mr .

    I am from Iraq. Live in Jordan. Carry a bachelor’s degree in the Faculty of Science Department of Mathematics in 1987. Researcher personally in renewable energy. System designed to generate green energy-friendly environment and competition for wind energy and solar energy at a cost of production and ease the ability of its projects.

    Name of energy. Bernoulli green energy

    Fuel. Compressed air and water.

    Adoption starters Bernoulli energy conservation. Differing densities between water and air. Alvezaawih the relationship between them. Converting the kinetic energy in different densities into electrical energy.

    I need a workshop medium. And a group of engineers and technicians work model and scalability.

    Green Energy Bernoulli able to

    1 – Khvz electricity bill.

    2 – Support for filtering the air of carbon dioxide. And reduce the phenomenon of global warming. And contribute to the cessation of reliance on polluting fuels.

    3 – provide many job opportunities because the engine operating works projects in small, medium and large according to the size of the funding.

    4 – We can build 80% of the system of materials used neglected. Recycling used.

    5 – set up factories for equipment and tools able to move the country’s economy.

    6 – help to support agriculture and animal husbandry in Almnavtq far from the national power distribution networks which helps to invest distant lands and neighborhoods provide. Electric energy to them.

    Thank you.

    wadeea Khalaf


  • Asger

    Sorry, but why does the name end with a question mark ? its not a question – it’s an answer. Looks strange.