Starbucks – Social Media & Open Innovation

Matthew Guiste, Director of Global Social Media at Starbucks discusses open innovation and social media. MyStarbucksIdea.com has generated around 100.000 ideas for new products and business improvements. Furthermore, Matthew talks about how to engage with 15 mill. fans on Facebook, Twitter and Foursquare. From www.leaderlab.com
  • @mircoemme

    It happened to me with an Italian retailer that offered a gift card for the mayor. I walked in and claimed my card, and no one there knew anything about foursquare… I was almost scared they were about to call the police, since I was basically saying to them “I was the mayor”…
    Anyway I believe it could be somehow a strategy of them to not train their staff on purpose. Since they know crazy people like me are willing to do for them, and for free, why should they spend money on that!
    It was kind of fun though to teach to a fifty years old woman what foursquare was…

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