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It discusses two models, the old Innovation Funnel and the new Innovation Reactor, a new model developed by Bengt Järrehult who argues that by applying the Innovation Reactor alongside with the Innovation Funnel, you create the possibility for a company to manage all types of projects covering incremental as well as radical innovation.
Radical and incremental innovation efforts demand different processes
If you are working in a large organization you are probably familiar with the funnel metaphor for describing the way you work with incremental projects. This is a good and valid way of working, but only for projects involving incremental innovation.
This in-depth article will enable you to:
By Bengt Järrehult
About the Author
Bengt Järrehult, PhD and recently appointed as Fellow Scientist Innovation at SCA, is Director of Innovation and Knowledge Management at the SCA headquarters in Sweden. He is also a member of the Leadership team at Research & Innovation Support at SCA’s Global Hygiene Category where they just have compiled and launched the Innovation Strategy for SCA’s hygiene business.
Apart from his daily work at SCA, Dr Järrehult also holds two positions in Academia. Since 2007 he is adjunct professor in Innovative Packaging Logistics at the Ingvar Kamprad Design Center of the Lund Technical University teaching in Innovation Engineering and Packaging. He is also newly appointed as visiting professor in Innovation at the Institution of Economic Research at the Lund University. He is also a regular lecturer at Chalmers in Gothenburg for students in the masters program of Management and Economics of Innovation.