Innovation management is unleashing the ideas and capabilities of an organization so it can bring to market what people want that add value in the lives and work. There are countless ideas for ways to bring more value to customers, but they are usually locked-up in the traditional ways of doing business. Innovation management overcomes these lock-ins to traditional technologies, products, processes and ways of doing business in order to allow new value creation.
I greatly enjoy observing the sense of extreme satisfaction which engulfs people delivering higher value through innovation. It is personally very satisfying for leaders, managers and all employees to bring new value to customers. Seeing the benefits of rising sales, and cash flow, as a result of bringing new solutions to market invigorates everyone and makes for a wonderful workplace.
Whenever an organization is committed to moving forward, yet can’t seem to stop the Status Quo Police from constantly bringing up the things which hold them back. Allowing those who are most entrenched in history to constantly portray innovation as risky, simply because it isn’t like the past, holds the organization back from moving forward with great plans. It is an emotional appeal to a bygone era that the organization wishes to recapture, but allowing such behavior simply keeps leaders and managers from doing what they logically know they really need to accomplish.
Helping those who educate business managers and leaders to recognize the critical importance of innovation management. So much management education has been focused on optimizing historical organizational behavior that it has entrenched management thinking. Optimizing a supply chain, manufacturing process, order-to-cash process or other operational parts of a business can add value in the short term, but it is often easily replicated by competitors and yields very little long-term value. Only by innovating can organizations thrive short-term, and survive long-term. Yet we do precious little to educate managers and leaders in innovation implementation.