First, I want to share what I read in some press material from P&G on their new goals for their Connect+Develop program.
Innovation is the key enabler for us to deliver on these goals, helping us:
I found a couple of other “official” statements on what companies would like to get out of their open innovation initiatives.
The next one is from Cisco’s I-Prize initiative:
Q: What is the Cisco I-Prize?
A: The global community is a comprehensive resource for creativity and innovation. Cisco I-Prize is an event where Cisco looks beyond its own resources and turns to the global community, the Human Network, to identify its next major business opportunity. Participants are invited to submit ideas. Before you do so, consider what problems your idea addresses, how it’s new and different, and who comprises your target market.
The last one is taken from a press release that explains what Psion would like to get out of IngenuityWorking initiative:
The key enabler of OSM is a new, open and online community, called Ingenuity Working, which has been created to bring developers, partners and customers closer together in support of three new initiatives to:
Can you share other quotes or descriptions on corporate reasons for embracing open innovation?