Organizations and executives can often be overtaken by “surprise” fundamental shifts in their environments. These shocks demonstrate how big a gap there can be between what we “knew” and have traditionally relied on for our success and what’s “new” and will shape the environment in which we live and operate in the future.

During the session Professor Malnight will introduce a framework and approach for exploring and addressing the key macro-trends which are currently shaping our future. The framework highlights three core areas of change which are driving four expanding areas of competition arising from the dynamics within and between the trends. Be warned though! This session will offer more challenges and questions than answers. The session will challenge you – and your team – to build not only your understanding of the changes shaping our future but also to accelerate the process of understanding and defining the implications for your business.

This IMD Business Forum event, which is for free, is hosted by PricewaterhouseCoopers in Hellerup, Denmark. For more information and for submitting your interest to participate, please get in touch with Carole Beyeler at IMD.

Read more about how to Strategically engage your organization in the article by IMD Professor Thomas Malnight.