Certainly business model innovation is high on many businesses agenda so as to achieve this fresh growth and renewal we are all looking to need, following the recent more difficult times we have been facing. The question is how do we go about it? This week Paul Hobcraft is reviewing two books that can certainly help. “Business Model Generation” by Alexander Osterwalder & Yves Pigneur, and “Seizing the White Space by ”Mark Johnson.
Paul is reviewing both as they are distinctly different in their approach, styles, layouts, emphasis and suggestions on how to tackle Business Model Innovation, but they are complementary and this is actually important to grasp to fully appreciate the complexities of Business model innovation.
- One talks of “white space” coming more from a background steeped in the ‘disruptive school of thinking (Mark Johnson) whereas the other builds around the theme of “generation” and emerges from a more collaborative school of thinking, as best to describe them.
- One is a handbook for visionaries, game changers and challengers (Alex’s book), the other pitched far more at the C-level executive (Marks).
- One was written by a solitary author, Mark Johnson, the other by 470 co-authors. One follows the ‘classic’ approach to writing a business book; the other is an imaginative, even unique collaborative book that weaves design throughout the book to give you a visual feast through its canvas approach.
Welcome to read the review of “Seizing the White Space” by Mark Johnson.
Welcome to read the review of “Business Model Generation” by Alexander Osterwalder & Yves Pigneur.