Innovation by using design process – the IDEO shopping cart
In this classic video a design team at IDEO, one of the words most innovative product design firms, takes on the challenge of redesigning a shopping cart in only five days. The film shows you how to innovate by applying design processes. As one of the members expresses it: ”We are experts on the process of how you design stuff”. Watch and learn how the chaos can be creative and the 'fail often in order to succeed sooner' concept works.