Lugnet.org: 3,844 Lego User Group members in 53 different groups.
1000steine.de: The biggest German fan site with 969.000 hits on Google. This community holds the annual 1000steineland exhibition that draws more than 10,000 Lego fans.
Brickshelf.com: A community concentrated on MOC’s (My Own Creations) with 3.2 million files.
Brickish.co.uk: A paid membership with their own magazines and special events.
Lego Club: Three million kids that receive the Lego Magazine and participate in local events.
Brickmaster: A subscription-based club where members receive six magazines and six Lego sets a year and get discounts on other Lego buys.
Brickjournal.com: A fan-driven magazine with 8 annual issues at $8.95 each.
MasterBuilders: 10-15 employees who build models for exhibitions and Legoland.
Lego-certified professionals: 9 Lego certified brick artists who do not work for Lego, but has created their own Lego-based businesses.
Fans: AFOL’s of ALE’s stands for Adult Fans of Lego or Adult Lego Enthusiasts. KFOL is the same for kids. AFOL Lego results in 387,000 hits on Google.
Lego Ambassadors: The current program has 42 adult volunteers from 26 countries. They help test and develop products.
Lego Education Centers: In the US, Spain, China, Korea, Japan and Australia.
FirstLegoLeague.org: A partnership with FIRST, a technology-promoting and charity organization with more than 140.000 kids in 56 countries.
Lego Learning Institute: Virtual research lab that focuses on children’s play, creativity and development.
Designbyme.lego.com: Here you can download Lego’s own design program, build a Lego model online, design your own box and have it send to mailed. It has more than 1500 unique design creations made by Lego fans.
BrickLink: An unofficial Lego market place with more than 131.000 and more than 42 million visitors.
eBay: More than 41.000 Lego articles are on sale at eBay.
We need to give lots of credit to Tage Otkjer, who first created this list in Berlingske Nyhedsmagasin, a Danish business weekly. Thanks for your work…
Tage Otkjer also did some Google searches. Lego came up 41,1 million times, Barbie came up 53,4 million times and Coca-Cola came up 37 million times.
Lego is a very impressive company. Now the question is:
How can your company get closer to your stakeholders?
By Stefan Lindegaard