1. Companies do not identify proper business reasons for engaging with open innovation.
2. Companies copy competitor’s initiatives rather than creating their own unique initiatives that match their business reasons for doing open innovation.
3. Companies fail to make their employees, partners and customers understand what open innovation means to the company and they fail to explain the impact of such a new direction to the internal and external stakeholders.
4. The various organizational units – and in particular the operational ones – are not fully aligned with the innovation initiatives making it difficult to execute in full on otherwise well-devised initiatives.
5. Executives fail to understand that how they handle risk and fear of losing control-issues are key to successful open innovation and thus they don’t deal with them head-on.
6. Companies put their “best guys” in charge of open innovation failing to recognize that the “best guys” who do great by doing things as usual are not necessarily what is needed in order to succeed with open innovation. It is a paradigm shift and you often need different perspectives to succeed.
7. Companies often have problems making internal innovation work and they see open innovation as a quick fix with long-term effect. Wrong. You will not succeed with open innovation if you cannot make innovation work internally.
8. Companies focus more on their own gains rather than working towards creating a true win-win scenario.
Hey, that’s only 8… That’s right. I hope you can help identify more reasons for open innovation failure. What can you add?
By Stefan Lindegaard