New Products from Innovation Management.se

In March InnovationManagement.se will launch a new site that, besides a new look, will introduce new improved offers to its readers. The platform will continue sharing knowledge and inspiration within the field of innovation management through free content in the magazine. The new value proposition is to, on top of that, also offer visitors the possibility to buy subscriptions to new products that provide further in-depth knowledge and inspiration, such as IM Actionable Manuals™.

It’s been a little more than a year since InnovationManagement.se was launched as an online magazine. A lot of things have happened since then. The original magazine was in Swedish and publishing new articles once every two months. Six months ago it became an international magazine in English and is currently publishing three new articles weekly.

We want to increase the possibilities for companies to grow through innovation

- Our mission is the same now as when we first started; to spread knowledge and inspiration within the field of innovation management. The motive for that is to increase the possibilities for companies to grow through innovation, says Lars Percy Andersson, founder and managing director of InnovationManagement.se

It is not the lack of knowledge that is the problem according to Lars Percy Andersson.

- We know that there is an abundance of knowledge within the field of innovation management out there. We make it easily accessible by providing a platform that is dedicated to this area and present it in an approachable way. Judging from the feedback we get from our readers, there is a huge need for that, which is of course very inspiring to us.

New services and products for paying subscribers

The next step for InnovationManagament.se is the launch of a series of new services and products to paying subscribers.

- Our readers will still enjoy free content related to innovation management through articles, chronicles, blogs, etc. The new services we will offer are intended to take the knowledge one step further, by providing a hands-on approach to learning though instruction and dialogue, for example though our IM Actionable Manuals.

The new value proposition is to, on top of that, also offer our readers and visitors the possibility to buy products that provides even more in-depth knowledge and inspiration

IM Actionable Manuals™ is a series of manuals that gives the user knowledge and hands on instructions about how to increase the innovation capabilities in their organization in a cost effective way. The manuals are created in collaboration with experts in the field of innovation management from leading companies and universities.

- In addition to the manuals we will also offer in depth interviews and new IM Feature Articles, a series of articles that provide the reader with more comprehensive and actionable knowledge of themes within innovation management.

Free events such as workshops and subscribers’ meetings together with IMD, one of the world’s leading business schools (ranked No.1 outside the US and No.2 worldwide 2009 by Financial Times), and discounts on other selected events will be offered to subscribers.

For more information you are welcome to contact Lars Percy Andersson at:

lars@innovationmanagement.se

+46 709 35 61 71

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